Conversion rate
Counts people crossing the checkout line as shoppers and calculates their ratio to store visitors.
Conversion rate is the checkout option of Store Analytics. People who cross the checkout line you draw on the checkout camera in the direction you set are counted as shoppers. ProVife compares this number with the number of visitors who entered the store the same day to calculate the conversion rate. You can see how much visitor traffic turns into sales, and on which days and at which hours the rate drops. The impact of changes to campaigns, window displays and staffing is tracked with the same metric. The rate appears day by day in the store’s daily report, PDF pages and Excel export.
How it works
On the Store Analytics screen, turn on the store’s Conversion rate option.
Select the checkout camera and draw the checkout line where customers pass after paying.
Select the crossing direction to count as a purchase.
ProVife counts people crossing the checkout line as shoppers.
The rate is calculated by dividing the number of purchases by the day’s incoming visitors.
Settings
| Checkout camera | The camera that sees the point of sale. |
|---|---|
| Checkout line | A line of up to 12 points where customers pass after paying. |
| Crossing direction | The direction counted as a purchase. |
| Reset time | The time the store day starts; the rate is calculated based on this day. |
What it produces
- Daily number of shoppers.
- Daily conversion rate.
- Day-by-day purchase data for the report dates.
- Hourly and daily values in the Excel export.
What you can do with the event
- Sending the rate via WhatsApp and email with the daily report.
- Sharing each store’s rate in a PDF report.
- Reviewing the Excel data alongside the sales system.
- Evaluating campaign periods by their rates.
Where it is used
Retail chains
The visitor-to-shopper conversion rate is compared across stores.
Fashion
The effect of window display changes on conversion rate is tracked weekly.
Electronics
A rate that drops during peak hours shows staffing needs.
Camera placement
- Position the checkout camera to see the exit side of the point of sale from above.
- Draw the line only where paying customers pass; leave out any aisle that bypasses the checkout.
- In stores with multiple checkouts, use a multi-point line that covers all checkouts.